• Analysis of the current web presence
• SEO consulting about the possibilities and limits of optimization measures
• Technical SEO with optimization of meta tags, image descriptions, and HTML attributes
• Content marketing with the writing of new and/or optimization of existing texts (e.g. improvement of content density in articles, analysis and integration of keywords)
• Further OnPage measures such as internal linking and mobile optimization of the website
• OffPage optimization with the generation of backlinks, business entries in search engines, entries in yellow pages and other SEO services
• SEA (Search Engine Advertising) with the development of an SEA concept in accordance with the client’s budget and expectations for the placement of advertisements.

According to a 2019 ranking by Horizont magazine, more than 335 SEO agencies were revealed as a result of internet research. The internet research included search engine searches of SEO agencies using nearly 1,000 relevant keywords.

• Search engine marketing is the umbrella term under which all measures for ranking optimization of a website fall.
• Search engine marketing is divided into two sub-areas: Search Engine Optimization (SEO) and Search Engine Advertising (SEA).
• One of the main differences between SEO and SEA is that SEO is basically free of charge. What are the charges for the SEO tools and/or the services of an SEO agency?
• In search engine advertising, advertisements are placed in exchange for money. This optimization measure is not possible free of charge and does not directly affect the organic rankings. In addition to the cost of placing the ad, there is the cost of using SEO tools to analyze the keywords.

1. 1. The first step requires creating an SEO strategy. At this stage, search engine optimization objectives, target groups, and budgets must be determined in order to choose the respective SEO tactics.
   2. In parallel to the first step, it is determined which channels (websites, social media, YouTube and/or others) should be used.
   3. For effective online marketing across all the channels, and therefore for effective search engine optimization, a holistic idea must be developed that incorporates relevant keywords and user requirements.
   4. As a result, an SEO strategy, that presents the company in a consistent and diversified manner across all the platforms, is developed.
   5. After the strategy is developed, it is put into practice.

   The complete implementation demands a thorough SEO analysis of each platform as a starting point. On the basis of the analysis, measures (SEO texts, link marketing, technical measures, social media marketing, and/or others) are designed and applied initially, before being continuously optimized. Permanent optimization requires continuous monitoring of the SEO measures and evaluation of their success.

• The formula for determining whether SEO is worthwhile for you is Profitability = Sales/Costs. You determine how much additional revenue you make through search engine optimization and compare it to your costs. If a profit remains, which justifies the expenditure of the SEO measures in your eyes, SEO is worthwhile for you.
• The core of the situation is that you have no idea how much additional revenue you will gain before hiring an SEO company. In these cases, it’s worthwhile to compare yourself to your industry competitors in terms of the particular product you’re trying to sell: How much does the competition benefit from SEO?
• If such a comparison of competitors is not possible, you can ask the SEO company during the SEO consultation if they have experience in your industry with possible sales increases through SEO.

Search engine optimized content is the foundation of all SEO efforts. Without content, search engine advertising is doomed to failure. Not all advertising slots are granted to the highest bidders according to budget. In order to get advertising slots, the quality of the SEO content on the respective website must meet the minimum requirements. Thus, SEO content is a more significant metric than the SEA because it can be freely accessed on the Internet.