Keywords are the foundation of SEO content; therefore, you first need to examine them. Then, you organize the keywords in a logical order. Your major keyword serves as the main focus of your SEO content as well as a part of the headline. The further information, which explains the topic, falls under this major keyword. Typically, SEO copywriters work chronologically from the basics to the details while content writing. An example illustrates this approach:

The purpose is to make the subject accessible to all readers. As a result, your initial step should be to educate those who are unfamiliar with the subject matter. As a result, readers will be able to comprehend more complex information in your writing because of the new information they have gained. If your website visitors are well-informed but not interested in the essentials, they will naturally scroll down to read the more in-depth information.

Include keywords when creating and structuring the content:

Recently, the inclusion of W-questions in SEO texts is increasingly rewarded by search engines. It makes sense to compile and answer the most frequently asked W-questions of users either in the body text or at the end of the text in a separate FAQ section.

Except for these hints on the integration of keywords, writing SEO texts is nothing different than writing other texts. Incredibly important is always a good structure: explaining content based on a red thread from the basics to the details and making it understandable for users. The SEO structure slightly differs from the general structural guidelines for good texts. In the SEO structure, you should strive to integrate the most searched keywords at least once each, as early as possible in the text.

At the end of this explanation, only one question remains: Where does the information that you write down in your SEO texts come from? The content of your texts comes from independent research, whereby you can fall back on literature, films, documentation, YouTube videos, podcasts, other Internet pages, and various other sources. Most individuals and SEO copywriters make it easy on themselves and only research other websites, thus not providing users with any truly new content. This is nothing bad per se, as long as the content density (i.e. the amount of information in relation to the length of the text) is as high as possible.

What is important when creating texts based on external content is that the SEO texts are formulated in the user’s own words. This is the only way to create unique content, which is essential for all types of text; if you simply copy content, the search engines will notice this and penalize you. If you find it difficult to create unique content with your own words, start with keywords: If you summarize content from other websites in keywords, you reduce the number of words you take over. As soon as you formulate complete sentences from them when writing SEO texts, you usually automatically fall back on your own words and create unique content.

The price for an SEO text starts at 8 cents per word if more than 10,000 words are booked. Below 10,000 words, the price per word is 9 cents. These prices apply to the Starter Package, our service that includes a free consultation and content creation with keywords in the subheadings.

In our other packages, the word prices for purchasing SEO texts increase due to the more comprehensive services. This covers W-questions, images, keywords in the body text and many other aspects based on our analysis. You can find an overview of prices and services by clicking on this link.